In an era where digital platforms have revolutionized the entertainment industry, Ghanaian entertainment analyst Eben Owurachy emphasizes the important role of social media in discovering and promoting emerging talents. During a recent appearance on Fakye TV, Owurachy reflected on the challenges that budding artists faced in the past, noting the difficulties they encountered in securing television and radio appearances. “Previously, it was challenging for upcoming talents to be invited on TV and radio for shows or interviews,” he remarked. However, with the advent and widespread adoption of social media, these barriers have significantly diminished, allowing new talents to emerge daily.
Owurachy brings a wealth of experience to his insights. As a seasoned entertainment analyst, he has been a prominent figure on Kessben TV’s “Music Plus” program, hosted by Mr. Bones, for several years. His tenure on the show has provided him with a front row seat to the evolving dynamics of talent discovery and promotion in the digital age.
Beyond his role on television, Owurachy is dedicated to nurturing the next generation of media professionals. He serves as a tutor at Sketch World Media Institute, a leading media school in Kumasi, Ghana. The institute is renowned for its practical training programs in TV and radio presentation, covering areas such as talk show hosting, sports commentary, and newscasting. With the slogan “The Professionals,” Sketch World Media Institute emphasizes hands on experience, ensuring that students are well prepared for the demands of the media industry. The institute’s commitment to excellence has solidified its reputation as one of the best media schools in Ghana and West Africa.
The transformative impact of social media on the entertainment landscape cannot be overstated. Platforms like Instagram, Facebook, and YouTube have democratized content creation and distribution, enabling artists to reach global audiences without traditional gatekeepers. Owurachy’sobservations highlight a broader trend where digital platforms serve as incubators for talent, providing unprecedented opportunities for exposure and engagement.
As the digital environment continues to evolve, industry professionals like Eben Owurachy play a crucial role in guiding and mentoring emerging talents. Their expertise and dedication ensure that the next generation of artists is equipped to navigate and thrive in this dynamic environment.
In conclusion, the fusion of social media and traditional media platforms has created a fertile ground for talent discovery and promotion. With advocates like Owurachy leading the charge, the future of Ghana’s entertainment industry appears bright, dynamic, and inclusive.
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