In an official announcement from the Ministry of Information, Ghana, has informed the general public that Meta is expanding its features for content creators to earn more money in Ghana.
The letter stated that Sade Dada, the Public Policy Manager for Anglophone West Africa for Meta, announced the monetization of these expanded features for content creators in Ghana.
The letter also indicated that creators will have the option to earn a share of revenue from Facebook’s in-stream ads when Meta places ads next to their content. The app developer intends to roll out ads on reels, which also seeks to earn a share of revenue for creators from ads placed on their reels on Facebook, with further plans to expand monetization features on Instagram later this year.
It was stressed that content creators must comply with the Meta Partner Monetization Policies and Content Monetization Policies. These policies include deeper restrictions than the community standards on the content itself and the format of presentation.
Advertisers are also required to follow Meta’s advertising standards designed to protect users from poor experiences and support meaningful connections between people and businesses across its technologies.
The monetization of content in Ghana aims to empower content creators to earn money locally from their online content and access advanced features to manage their businesses online. The expansion of the monetization tools is a significant step that will help content creators in Ghana leverage their online presence and build their brands.
On behalf of the government, the Ministry commends Meta for this significant investment in Ghana’s digital future.
We are optimistic that the expansion will create new opportunities for our talented creators and support the growth of Ghana’s digital economy, the Ministry emphasized.
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