FIFA has officially launched its WhatsApp broadcast channel, giving fans around the world a direct line to real-time news, updates and content from the world governing body of football.
This new one-way WhatsApp channel lets users receive news alerts, match updates, interviews, results and official announcements straight to their phones via the Updates tab in WhatsApp.
WhatsApp Channels are a feature on the platform that allow organisations and public figures to broadcast messages to large audiences, with followers able to react using emoji and view updates without joining a group chat.
FIFA’s channel will deliver news on its events, milestones, football programmes, tournament developments and more, helping fans stay connected with football’s global calendar.
The updates will cover both on- and off-the-pitch content, including changes in world rankings, ticketing information, tournament host decisions and FIFA initiatives.
This step is part of FIFA’s broader digital engagement strategy, complementing platforms like FIFA+, which offers video content, news and exclusive material to fans worldwide.
Because WhatsApp Channels are not encrypted like private chats, they function more like a public broadcast feed similar to social media stories or newsletters but delivered directly on one of the world’s most used messaging apps.
Users can join FIFA’s official WhatsApp channel by following the searching for it within the WhatsApp Updates tab.
Once followed, subscribers will get football content as soon as it’s released, with multimedia posts, links and previews designed for quick consumption on the go.
This move reflects how major sporting organisations are increasingly using direct messaging platforms to reach global audiences with timely, official content.
Fans looking for the latest FIFA match news, results, interviews and breaking announcements will find WhatsApp a convenient hub alongside traditional channels.
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